About us

Welcome to HOLISTAL, a pioneering in the realm of corporate wellness through the lens of preventive health. Our commitment to fostering a culture of well-being within organizations drives our mission to empower employees and businesses to thrive through proactive health practices.

We envision a world where individuals are not just treated for illness but are actively engaged in preventing health issues before they arise. By merging the principles of preventive health with a strong focus on micro-habits development, we aim to transform workplaces into hubs of vitality, creativity, and productivity.

At the heart of our approach lies the belief that a healthy workforce is the cornerstone of a successful organization. We partner with companies to design and implement holistic wellness programs that go beyond traditional offerings. Our approach is rooted in the idea that prevention is not only more cost-effective than treatment but also fundamentally enhances the quality of life for employees.

Who We Are

We are a team of passionate professionals from diverse backgrounds in health, wellness, and business.

We are part of Karolinska Institutet Innovations AB Incubator DRIVE. 

Our collective expertise allows us to bridge the gap between the latest advancements in preventive health science and its practical application within corporate settings.

With a deep understanding of the challenges businesses face in promoting employee well-being, we have developed tailored solutions that prioritize health as a foundation for success.

  • Birgitta Thörn


    Birgitta is the founder of Itrim, an award winning global wellness brand. She is driven by personal development of body, mind and soul, both for herself and others.

    She has over 30 years experience as a COO and CEO and is one of Sweden’s leading experts and pioneers in the health and wellness field.

    As a serial entrepreneur, she lives in alignment with her beliefs. Her experience contributes to the value and success she brings to healthy and sustainable organizations.

  • Daniel Zand


    Daniel is passionate about health-tech and has been involved in healthcare since 2006, gradually bridging into the tech industry.
    He has worked as CEO, Investor and COO and was involved in building and scaling Avesina.Daniel has extensive experience with both public and private health care providers, in Swedish startups, in the tech scene as both founder and investor to numerous companies. He studied Economics at Harvard University (Extension School) and has a Bsc BBA Jönköping International Business School.Economics Harvard University (Extention School). Bsc BBA Jönköping International Business School.

  • Anne Brydolf

    Customer Success Manager

    Anne is passionate about people, development and results. She believes in a world where all people should be healthy and grow. 

    Leaders who want sustainable business should take responsibility for creating the conditions for sustainable people.

    She is a strategic leader who quickly sees opportunities and makes things move in the right direction.

    She is a facilitator and coach for leadership development. And has studied Economics and Marketing at the Stockholm School of Economics Executive Education.

  • Frida Rökaas

    Product Director

    Frida believes that small steps lead to big changes and brings extensive cross-industry experience in online coaching and concept creation to Holistal. 

    She has worked across various markets in the US and Sweden, from HR and administration to the health industry.

    Frida is not only a dedicated change-maker, a facilitator of transformation and a stickler for quality. 

    As a Registered Dietitian with a Master's degree in Clinical Nutrition from the University of Gothenburg.